: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable.Planning is a crucial part of any SEO campaign
Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page.Send an Google Reconsideration Request for getting Unbanned
The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. One way to approach SEO is to write catchy headlines. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call).You want to include keyword-rich anchor text in your body copy when possible
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: ". If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results.Deliver sustainable traffic to your website
If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website.Build backlinks
Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”.
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