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Geo-targeting involves reaching customers where they are located by contacting their mobile communication devices. Yet all too often, content is bent out of shape to make it better for search engines. Keyword inclusion correlates quite heavily with Google rankings (according to Ahrefs), so you?ll probably want to include your keyword ? or at least some variation of it ? in the title tag. While publishing evergreen web content is a great way to boost search engine traffic, it's also a powerful tool for increasing traffic from social media referrals. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL.