The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your new content can be found. These gaps are the ones that are driving traffic to your competition but not to yours, because you don’t have the pages on your website to rank for that traffic.Understanding splogs in relation to your marketing strategy
Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. That means that if you are still using “black-hat” practices or have acquired a site that has received a hit from these updates, you will have to wait quite a while before realizing the fruits of your clean-up efforts. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Including your target keyword within your page title positively correlated with higher search rankings. There are a number ofmethodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity.Your marketing strategy could use a facelift - consider including SEO campaigns to adhere to best practise SEO principles
Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. To be able to write comfortably for different industries can take a lot of time and research. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Are you looking for SEO Advice? Use Different Kinds Of Keyword – There are four main kinds of keyword which your search engine optimisation strategy needs to include.Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.Hidden facts about search queries
According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. The list goes on!Its all about organic links
Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Even if the goals of a site do not line up with what you’re working on, ideas can be gained by studying who’s on top. Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn.The ultimate revelation of RSS feeds
Time and time again, Development teams forget, give little consideration to, or simply don’t realize that testing sites can be discovered and indexed by search engines, oftentimes creating exact duplicates of a live eCommerce website. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Remember, Google is looking at your pages as a machine, and it’s a straight code and copy read. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site.