Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. While youcan still build a profitable organic presence in Google, you’ll need to get creative. Today, there aren’t a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. That’s simply not true. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Establish intuitive information architecture by considering SEM To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and cited often by other sites. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, I liken search marketers to ancient resting ram sharks who had to constantly move throughout the ocean to survive. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. The idea is to makeevery piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Learn from these mistakes before you learn about canonical URLs You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Consider whathappens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Developing an SEO Plan Prior to Site Development Gaz Hall, a Freelance SEO Consultant from SEO York, commented: "Great content must start with specific intent (particularly, a very interesting topic)." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. To keep readers coming back for more, year after year, making relevant content that sticks is necessary. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Google ranking factors can be affected by 301 redirects How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’. Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are happier. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. While publishing evergreen web content is a great way to boost search engine traffic, it’s also a powerful tool for increasing traffic from social media referrals. Useful tips from experts in scraping Try to keep page URLs short while still making sure they accurately describe the content of each page. that would be a long-tail keyword, whilst eCommerce Providerr would be a more traditional (and fairly ineffective) keyword. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. The entireunderstanding of what we do as good SEOs is, to some degree I think, is completely lost in the majority of people. The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities.