Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Anyone with a site that provides useful content and has the right network can now drive organic traffic. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site.Page load speed
Ensure that your site loads quickly, not just where you're located, but from around the world. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Prioritize keywords and phrases, plurals, singulars and misspellings. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service.Keyword Research — Avoid at Your Peril
Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Make it easier for search engines to index your website. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way.Self-publishing Parasite SEO
The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. According to Gaz Hall, a UK SEO Consultant : "By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth."Anchor text is still a huge ranking signal
Producing content for search engines is also content marketing, list building, and relationship marketing. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle.