On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. In thecurrent fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Many moons have passed sincesearch engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs.See what keywords you already rank for
Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone.Avoid any grey / black hat link building tactics
When you add a link to your website, you are inviting users to leave your site. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. Are internal links as valuable as external links? Your websitepages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative.Natural building blocks for your site
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: " Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back." Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? A strong linking structure and other internal SEO best practices can provide that. s. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very seriously. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t mean that keywords are totally irrelevant. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work there way naturally into your website’s pages.Start mapping out a plan for action
Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. The metadescription is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them.The goal for your pages
Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page.