If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. Simply put,engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. This directly improve prospects a business’ online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don’t have to worry about all the technical stuff. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. Focus on performance, user experience, and web crawlers It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog regarding the topic. Is it exciting? Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. The main text content on the page must be unique to avoid Google’s page quality algorithms. The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. Concentrate on actionable keywords With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? It’s awinning formula to always have at least one mentor, but also mentor others and pay it forward. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Long tail SEO can attract traffic. A bit spammy, but if the top ten results are already a bit spammy… If low-quality pages are performing well in the top ten of an existing long tail SERP – then it’s worth exploring – I’ve used it in the past. How doyou put an invisible business on the map? The steps needed for putting doorway sites into action Gaz Hall, an SEO Expert from SEO York, said: "Therefore, the main task is to think about your users first, how they navigate your site, and their satisfactions at using your website;" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Despite countlessclaims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm. Over the years there have been many dubious link building practices such as link farming, buying links, comment linking on blogs and many other low effort practices. It’s no exaggeration to sayGoogle got blindsided by social. The broken link-building method aided by webmaster tools Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. They may not consciously realize it, but they do. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. The hidden agenda of walled garden sites Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. You wantyour business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors to your site. This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. Search engines largely ignore duplicated content, so ask yourself what’s left on a given page if all the content that is a repetition of somewhere else is excluded. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics.