In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. Further to this, Google says that page descriptions are not a ranking factor. I'd rather have a more relevant link with low authority. I'd hope that was better for traffic, but I'd not really expect it to have the same effect on rankings as a higher authority link with lower relevance. Not so fast. Description meta tags are important because Google might use them as snippets for your pages. Note that we say might because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query.Meaty meta descriptions may affect your inbound links tactics
Sites that seek payment to assist in building trust should be given thorough examination. Recently, I came across these interesting large rocking horses . Google is trying to betterunderstand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. That means that if you are still using "black-hat" practices or have acquired a site that has received a hit from these updates, you will have to wait quite a while before realizing the fruits of your clean-up efforts. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content.Reasons why marketers love duplication
In the beginning, things move slow and it feels like you are just shouting into the void with no return. Have you ever wondered how your web pages look to search engines? Let's startwith definitions. SEO in Goole is here. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. What are they getting in exchange for coming to your site?Reasons why you cannot learn web portals well
Gaz Hall, from SEO Hull, had the following to say: "It takes working with many different sites of many different genres, different sizes to really get an idea of what works and what doesn't and you spend enough time doing those things and you're going to find out that a lot of the information out there is misinformation." You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive SEO strategies. Knowing how people store, retrieve, and evaluate information assists the company's marketing team in developing advertisements and marketing communications. To help answer those questions, here's a look at what makes content evergreen and why that matters for your content strategy.Winning tactics for content
Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. SEO is not just onetechnique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. It not exactly best practice SEO in 2018, and I'd be nervous creating any low-quality pages on your site these days. You should definitely include keywords in your navigation bar.What can Twitter teach you about user generated content
As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. Google won't thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content - why would they? Having unrelated content in this location can introduce noise that might affect search engine indexing. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven't been taken down without your knowledge. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO's need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey.