Be mindful of site structure

It may not be a good idea to link to the website from footers or sidebars. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings.

It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Search engines also rate keywordsin header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Are you looking for SEO Advice? Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you.

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization." One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO.

Know where and how to use keywords in your content for maximum searchability. Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query.

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. Most companies use SEO to increase website traffic, which in turn, increases revenue. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany?