Ensure your chosen key phrase is found in your title tag

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The web is the new Yellow Pages

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Have you thought about widgets when assimilating your SEO strategy?

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Prioritise key messaging through headings

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Be mindful of non reciprocal links

Each project should be treated like a special snowflake. If you've been doing SEO for any period of time, you would have already begun to notice consultants discussing 'keyword intent' and how it can influence the SERPs. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. For example, if your blog is about SEO marketing you want to get backlinks from marketing related sites. (It's also possible that you have backlinks from the wrong sources.) Using a tool like Ahrefs or Moz, take the time to study your backlink profile.

Does a certain phrase or keyword present itself with a particular search query?

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. One way to avoid the guesswork out of optimizing on-page SEO is to use tools like BrightEdge. Posting pictures on Facebook froma laptop and then texting friends to go check them out is an example. Search engine optimization is an important part of any company's website strategy. If the mobile version of the site differs from desktop for some reason, this should also be included under SEO.

Is rich snippets a Google ranking signal?

These keywords are designed to users in a specific geographical area. What factors do you need to bear in mind? Does keyword usage still apply?