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Offer quality content and services - customers don't care about bread crumbsA quote from Gaz Hall, an SEO Expert, on the matter was as follows: "Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!)" Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. If you can do this,people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. All that technical stuff. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it's more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you're not on top of your rankings, you can bet your competitors will be.
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Offer quality content and services - customers don't care about long tail searchWhen working on your content, you should take the next biggest thing into account: voice search. Yes, it's been around for a while. But with the advent of Apple's Siri, Amazon's Alexa and Google's nameless Home assistant, things are moving fast right now. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. For example, you have been creating webpages and blog posts that are just 200-300 words. Your website might even get a 'manual action' for thin content.
