What is your unique selling point (USP)?

Optimise your website content for the best organic reach possible. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement.

Understand the different hosting options available

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change.

It’s time to revolutionize our approach to long term SEO

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. How do site changes effect SEO? User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. Domain to page relevancy means the page linking to your website is relevant to your domain.

Improve engagement to improve rankings

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden." Do your maths - its one of the primary resources for this sort of thing.If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank.

Understanding the rationale behind site structure

Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it.

What is your unique selling point (USP)?

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign.