Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level.Multiply your keyword ideas
Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Find out which channels are driving traffic to your competition . If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts.Types of Site Changes That Can Affect SEO
Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. When it comes to choosing keywords, it’s important that they are not too specific or too broad. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors.Do not duplicate meta descriptions
Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Gaz Hall, an SEO Expert from the UK, said: "SEO changes quickly. Information that was true six months ago, may not be true today."Set Up Alerts For Brand Mentions
Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Stop marketing to audiences and instead market to customers at scale.