The Source of a Link Still Matters

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. If you read somethinginteresting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google.

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. What SEO practitioners aremissing is the fact that a highly-ranking search result that does not engage offers no value. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion.

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. SEO success relies heavily on the keywords you choose to target. The source of a link matters a great deal to how much weight it carries in Google’s algorithm.

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Gaz Hall, from SEO Hull, had the following to say: "If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t."

One of the most common misconceptions is that blogging on your own site is going to help your SEO. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points.